WRITTEN BY KENECHUKWU CHUKWUDI
Despite the emergence of other media platforms, Radio, the world’s oldest platform, has remained an indispensable grassroots Information gathering and dissemination tool.
This is a consensus opinion of experts and respondents as the world marks the World Radio Day.
Speaking with the ABS correspondent, Kenechukwu Chukwudi, on the relevance of radio broadcasting to the present time, the Managing Director and Chief Executive Officer of the Anambra Broadcasting Service, Nze Uche Nworah, noted that radio still holds much ground in the rural areas as an information dissemination tool as other media platforms only give multiple options of information source to urban dwellers.
Nze Nworah pointed out that with the advent of technology, radio broadcast now has more audience reach beyond the frequency of operation as the ABS radio can be accessed the world over through its Mobile App, affirming that ABS radio, through digital broadcasting, has placed the state on World map, affording Ndi Anambra in the diaspora to keep in touch with government and happenings in the state.
Also speaking on the World Radio Day, the Dean, Faculty of Social Sciences, UNIZIK, Awka, Professor Stella Okunna who is the Director of UNIZIK FM, emphasized that the celebration of World Radio Day is important to bring to the fore and appreciate the change radio broadcasting has brought to the World and humanity.
Professor Okunna said radio broadcasters must equip themselves optimally as time evolves to remain relevant as well as have rich content for their audience.
Other respondents who spoke to the ABS including Vincent Nwankwo, Chidera Okafor and Damian Chimaobi ,all agreed that radio is relevant and has contributed much to world development while Caroline Ihuoma said she doesn't listen to radio due to other media platforms she has access to, even though she admitted that radio is still relevant.BLOG COMMENTS POWERED BY DISQUS